Farming in a digital era: marketing strategies to grow your brand

Webinar series presented by Sonoma County Farm Bureau and American AgCredit

One of the most powerful things farmers and ranchers do is build community. In today’s environment that community also lives virtually. Sharpen your marketing tools in an ever-increasing digital marketplace. Join us for a four-part series.


Building Trust & Connection in a Digital World

Speaker: Steve Lerch, Story Arc Consulting

Speaker bio: Former Google executive, Steve Lerch is an award-winning international public speaker and digital strategist. Since 2015 Lerch has specialized in the food and agriculture industry working with the National Pork Board, Milk PEP and American Egg Board.

To learn more about Steve Lerch,  click here.


E-commerce and meeting your customers online

 

Speaker: Rose Souders

Speaker Bio: Rose is the CEO & Founder of the digital marketing firm Potluck Consulting. With strong technical abilities and advanced skills in social media marketing, email marketing, SEO, and content development strategies, Rose strives to develop out of the box marketing solutions that are both creative and measurable and leads her team to do the same.

For more information about Rose and Potluck Consulting, click here.


Building your Brand: How to create a compelling, engaging, authentic brand identity

 

 

Speakers: Christine Martin, Jessica Anderson-Conard & Steven Martin

Speaker Bio: Christine is the Owner and Creative Director of REVEL, a full-service partner guiding and supporting organizations through all phases of brand evolution. Jessica is the Director of Finance and Operations, and Steven is the Copy Chief. American AgCredit has been a long-time partner of REVEL Brand Design. Gain insights and tangible tools to help effectively craft your unique brand identity from one of Sonoma Counties leading branding agencies.


A day in the life of the farmer, as seen on social media


Speaker:
Kerry Rego

Speaker Bio:  Kerry is a social media trainer, technology consultant, author, and speaker. She’s a lecturer at Sonoma State University, adjunct faculty at Santa Rosa Junior College, and has authored three books about social media strategy and reputation management. Learn how brands connect with their audiences and tell their unique stories through social media marketing.

To learn more about Kerry Rego, visit her website here.

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